2021 Integrated Annual Report

New Economy: The Next Chapter

In the current era of a “New Economy”, the world continues to evolve and the digital revolution constantly infuses the world of work across the globe, as humanity gradually recovers from Covid-19. Digital adoption has taken a quantum leap at organizational and industrial levels and is increasingly accelerating, including in Indonesia where our “Digital Economy” is even more expansive, growing noticeably faster than the legacy economy.

The pandemic has pushed the world over a technology tipping point, and transformed our lives forever. As a variety of sectors have been confronted with profound change, businesses and individuals must continue to adapt and understand how technology can strengthen business processes, continuing to grow and take over daily activities, even after the pandemic subsides.

It is time for us to realize that technology plays a fundamental role in our lives. The world before the pandemic and that of today are not at all the same, and we must thus foresee and prepare for the next chapter in the development of a new world economy.

KREN, thriving within this New Economy, consistently focuses on its steadfast commitment to digitalizing Indonesia while staying competitive in this new business and economic environment, one that demands new strategies and practices. More adaptations will become required, as the economic and human situations evolve.

Through a vast and increasingly expansive “digital forest”, KREN remains optimistic about its prospects and potential business strategies, optimizing a post-Covid-19 expansion mode. KREN has prepared itself to capture and exploit opportunities in the next chapter of our new era.